My name is Joia, and I’m a Kansas City based graphic designer and
illustrator driven by a single goal: to make things as bold and unapologetic
as possible. My design philosophy is rooted in the belief that powerful
visuals can challenge and inspire. I create work that demands attention and
leaves a lasting impression. If you’re ready to stand out from the crowd, let’s
create something remarkable together!

Here are some examples of my work!

Click on the images for a larger view!

KC's Upcycle Revival Project (2025)

This project is advertising for a fictional event that includes a poster, stickers, and a small booklet about the event.

Mew Brew Cat Cafe Branding Project (2025)

For this project, I rebranded my earlier “Chit Chat Café” menu into Mew Brew, a fictional cat café that combines playfulness with a more polished, café-like identity. I simplified the menu structure for clarity, created a muted but cozy color palette (latte beige, blush pink, sage, and charcoal), and paired Pauline Bold with Montserrat for a balance of whimsy and readability. The biggest design shift was developing Purrl, a cat mascot whose head serves as an icon across the menu and whose full body appears in posters, loyalty cards, and stickers. I tested the system with a promotional poster for the “Catnap Roast” blend, which showed how illustration, typography, and branding could come together in advertising. Overall, this project taught me how to refine playful illustration into a cohesive system that feels professional, flexible, and fun.

Self Branding (2025)

Creating my own personal branding was so much fun for me! It let me actually think about myself for once and what I like for a change! As you can see, this is what inspired my entire design of my portfolio!

Jazz In The Valley Poster (2024)

This project was for a free annual campus event that featured two jazz groups to promote Kansas City's rich jazz history. I took a lot of inspiration from vintage looking items as well as researching a lot about what sort of jazz posters looked like in older times. This took me a bit to figure out just how I wanted to design it but I think in the long run, I love how it turned out!

Propaganda Series (2025)

This project was to make an infographic poster about voting around the time we were voting on who would be our president of the USA. I chose to center my topic around propaganda and list out a least four types of the many ones you can encounter in your everyday life. Originally just one deliverable, I decided to rework this piece into a series of posters.

Type Specimen Book (2023)

This project was one of the first ones that let me explore and wrap my mind around what spreads are and how to effectively make a book layout for something. I enjoyed making this type specimen because I've never seen anyone else make one for this font specifically and I had a lot of fun exploring different grids and columns!

On The Grid Poster (2023)

This project helped me explore creating a very unique, decorative font to use as the main headliner for this piece. I had lots of fun letting my creativity loose and especially with my color choices.

Please get in touch with me directly for questions regarding my work, commissions, or project proposals! I look forward to connecting with you! Thank you for choosing me as your illustrator/graphic designer!

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